Meet Our Founders
  • Reuven Jacob
    Reuven Jacob
    Co-Founder / CEO

    Reuven is a serial entrepreneur with a flair for the creative and inventive. Previously, he founded Baruch Haba, a tourism and hospitality business. He also directed sales for Rumplers Foods where he successfully pursued and developed distribution channels for nutritious and affordable foods for local public consumption.

  • Suzi Zettel, MSW
    Suzi Zettel, MSW
    Co-Founder and VP of Therapeutic Services

    Suzi is a practicing Yoga Instructor and a certified yoga and family therapist. She is dedicated to helping her colleagues identify and overcome the challenges of being a health, wellness and fitness professional. Passionate about health, children, human rights, poverty, and the environment, Suzi is busy making the world a better place.

  • Harry Zettel
    Harry Zettel
    VP of Business Development

    Harry brings decades of startup experience together with an expertise in accounting. Harry was previously a Managing Partner and VP of Business Development at Global Asset Tracing Inc. and a Partner at Perry Krieger and Associates Inc., a boutique insolvency firm in Toronto, Canada. Harry is the financial guru who turns inspirational ideas into fiscally responsible and successful realities.

  • Sam Capuano
    Sam Capuano

    Sammy is a successful entrepreneur who is passionate about helping people. Sammy has started and invested in nearly a dozen startups and social-responsibility ventures. Most recently, Sammy was Founder and Chairman of GreenSmoke, an industry-leading electronic cigarette company with over 150 employees. In 2014, GreenSmoke was sold to Altria Group Inc., the parent company of Philip Morris USA.

  • Daniel Treisman
    Daniel Treisman

    Daniel Treisman is a serial entrepreneur, media and internet advertising expert. He is the Editor and Managing Director of the popular news and entertainment website, Inquisitr, which garners over 30 million unique views each month. Daniel is also the founder and CEO of Guru Media, a traffic acquisition portal for media and retail websites.

Meet The Team
  • Adina Geffen
    Adina Geffen
    Development Manager

    Adina is an experienced team leader in both startups and global companies, having most recently led a software development team for Qualcomm. She developed expert skills and valuable experience while taking many projects from initial stages to successful delivery, both to customers and the open source community. Adina excels at helping her team stay focused on delivery, while paying close attention to details and the overall quality of the product.

  • Aaron Harun
    Aaron Harun

    Aaron has served as CTO for numerous early and mid-stage startups. Aaron, who began as a full-stack developer at the tender age of 17, has managed and built multiple websites for Fortune 500 companies and for companies with over 35k concurrent online users. He has developed plugins and themes that are installed on over a million websites. His specialties include ‘Lean Startup’ methodology and responsive design.

  • Michael Kariv
    Michael Kariv
    App Development Manager

    Michael is a software developer with over 30 years experience as a coder, architect, tech lead and CTO. He has built technology for Fortune 500 companies and has served as CTO for leading early and mid stage startups. Michael holds a Summa Cum Laude B.A. degree in electrical engineering and a M.Sc. degree in computer science from the Technion, Israel's most prestigious technical university.

  • Shalom Issenberg
    Shalom Issenberg
    Director of Marketing

    Shalom has a proven track record in designing and executing B2B and B2C strategies across some of the internet’s most competitive verticals including health, finance, investing and more. Shalom is an expert in creating and optimizing software for social media marketing, search technologies, web analytics and customer relationship management solutions. He has successfully managed multi-million dollar advertising campaigns across virtually all digital platforms and social networks.

  • Judy Goodman
    Judy Goodman
    Marketing & Branding Specialist

    Judy is experienced in researching, creating and editing print and online content for both businesses and nonprofit organizations in a range of sectors. Her creativity, attention to detail and technical writing skills enable her to produce quality content under tight deadlines to advance the success of the team. Judy is a published author, a freelance writer for leading publications, and a practicing certified ACE fitness professional with a specialty in sports nutrition.

  • Jennifer Dentes
    Jennifer Dentes
    Graphic Designer

    Jennifer is a traditional graphic artist and web designer who takes great pride in designing clean and functional websites. Extremely self-motivated and detail-oriented, Jennifer loves a challenge and enjoys simplifying complex projects. She excels at remaining focused on the needs of the user to provide a top quality compelling visual experience.

  • Stella Krasnitski
    Stella Krasnitski
    UX/UI Designer

    Stella is a passionate UI/UX professional who specializes in using and applying the latest trends and techniques to create winning responsive and mobile website designs. Her creativity, excellent interpersonal skills, strong work ethic and team focused attitude have served her well in her previous posts designing websites for startups. Stella thrives under the pressure of juggling multiple priorities with tight deadlines.

  • Daniel Gutenberg
    Daniel Gutenberg
    Backend Developer

    Daniel is a self-taught web developer who learned to implement and adapt technically sophisticated online web applications while initially working in QA. He is a passionate, responsible and committed engineer with a get-it-done-on-time spirit. Daniel is a natural problem solver and loves the challenge of analyzing each and every situation to come up with the best possible programming solution.

  • Eli De Mayo
    Eli De Mayo
    Backend Developer

    Eli is a backend developer with years of experience programming across multiple platforms, languages and technologies while working with hi-tech startups. Eli is well known for his remarkable ability stay calm and focused, even in the most stressful situations, to consistently deliver a high quality product. In his spare time, Eli volunteers as an animal rescuer.

  • Jonathan Richey
    Jonathan Richey
    Customer Services Department Manager

    Jonathan is a 20-year veteran in the field of customer service. He possesses an acute understanding of the complexities involved in providing customers with a positive user experience, and is dedicated to incorporating excellent customer service into the company’s wider strategic vision. Both personable and professional, Jonathan strives to listen compassionately and respond proactively to each and every customer.

  • Esther Richey<
    Esther Richey
    Customer Service Sales Agent

    Esther brings over 15 years experience in sales across various products and target demographics. Her razor-focused drive has helped her achieve success in previous positions, including in her most recent post as a partner responsible for sales growth in a leading real estate firm. Esther uses her skills and experience to understand and meet the unique needs of each customer.

  • Steven Goldreich
    Steven Goldreich

    Steven combines his flair for creative problem solving with his strong technical analysis skills to achieve exceptional results. Steven’s diverse experience, ranging from working as a certified professional engineer to leading sales teams, provides him with a solid foundation to ensure HealthPRO’s community of health and wellness professionals enjoy and benefit from a seamless user experience.

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